Building a Workplace People Love: It Starts With Employer Branding

6 min readJan 31, 2023


Welcome to the world of employer branding! In today’s fast-paced and ever-changing job market, the competition for attracting and retaining top talent is at an all-time high.

In this landscape, having a strong employer brand can give your company a significant advantage in attracting the best candidates and building a workplace that people love.

We dive into the importance of employer branding and how it can help your company create a positive and engaging workplace culture that supports employee satisfaction and drives business success.

Here are 4 reasons why strong employer branding is so important in today’s modern recruitment world!

1. Improve Talent Acquisition

A strong employer brand is essential for attracting top talent and building a strong, engaged workforce. A study by LinkedIn found that companies with a strong employer brand are 40% more likely to attract top talent and a study by Society for Human Resource Management found companies with a strong employer brand have 28% lower turnover rates.

By positioning the company as a desirable place to work, companies can attract the right candidates and improve talent acquisition. When a company puts in the effort to clearly define and promote its employer brand, value proposition, and messaging, it can become a desirable place to work for top talent.

This can lead to highly qualified candidates competing for job openings at the company, making the recruitment process more efficient and effective. Additionally, a strong employer brand can also attract a diverse range of candidates, further strengthening the company’s talent pool and helps a company establish a positive reputation in the marketplace.

This can lead to increased trust among customers, partners and investors. In essence, a strong employer brand is essential for building a high-performing team, fostering a positive work culture, and setting the company up for long-term success.

2. Promotion of Positive Organisational Culture

Did you know that promoting a positive employee experience can lead to more positive word of mouth? Managing employees is a complex task that covers a variety of processes, and not everyone may adapt to changes easily. But, giving employees more autonomy can help them make better decisions at work and increase productivity.

Creating a healthy workplace culture is crucial too. Who wouldn’t want to work in a place where they feel less stress and mental pressure? That kind of environment can lead to more creativity and innovation. And let’s not forget about flexibility — it’s a big part of what makes a positive organizational culture.

That’s why companies like Google and Alphabet are so popular — they have a great reputation for their work environment, which leads to a high volume of job applications. When people are searching for a job, the work environment is often a top consideration. So, promoting a positive organizational culture can attract top talent.

3. Adapt to Market Changes

Workplace culture has become one of the most important factors in job satisfaction post-Covid-19? People are realizing the value of their time and don’t want to spend it in an unsatisfying job. Society has a greater awareness of mental health and wellbeing- therefore seek roles which align with their values and provide them a sense of autonomy and purpose in life. We are stepping into a world where people in the workforce are caring more about having a positive environment over salary or flexibility. Highlighting the culture of your workplace, including any visions you have, attracts valuable employees who will bring passion to the workplace.

4. Increase Retention and Company Cost Saving

Having a clear employer brand can give potential candidates a great understanding of your company culture and what type of workplace they’ll be entering. With job seekers now prioritizing self-fulfillment, it’s important to make your company a place where employees love to work. In fact, 88% of millennials consider a company’s culture as a top factor when considering a job. So, a strong employer brand can attract employees and create a positive, enticing work culture that supports employee satisfaction.

Retaining employees is a sure sign of a strong employer brand and shows a clear representation of your company, not just a false image. This can increase retention rates and save your company money by reducing recruitment costs. Investing in marketing your company and building brand awareness can also decrease recruitment and job ad costs, as candidates will naturally reach out to your company. A strong employer brand is key to improving talent engagement, employee satisfaction, and retention!

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Now we’ve uncovered the reasons as to why employer branding is importa,t let’s dive into how you can nail yours!

3 tips to improve your employer brand

1. Have a clear understanding of your company’s value proposition

Having a clear understanding of your company’s value can help the development of a strong content strategy that can communicate the powerful reasons to work for your company. To create a well established list of company benefits, get an insight from your current employees and what stood out to them.

Some factors that may influence a potential candidate’s decision on accepting a job may include:

  • Company values and workplace culture
  • Company location(s) and facilities; including convenience and accessibility to transport, parking
  • Career development and learning opportunities
  • Paid bonuses and overall compensation
  • Quality of work
  • Work-life balance and flexibility
  • Benefits and perks; such as vacation time, insurance, discounts
  • Management style
  • On-the-job perks; such as free lunch and drinks, on-site childcare, or telecommuting
  • Job security
  • Chances to travel during work

2. Build a Social Media Presence

Social media is changing the way we find talent. It’s become a go-to source for employers. With just a few clicks, you can get a glimpse into a company’s culture and see what they’re all about. Social media has made it easier for employers to promote themselves and connect with potential candidates.

Different platforms offer different ways for businesses to advertise and reach more people. The best part is that people are more connected than ever, following the companies they work for or would like to work for, and staying updated on their latest news. Employers can also easily interact with employees on social media and get to know them better. By actively posting and promoting on social media, employers can keep their followers informed and showcase their brand. It’s a great way to find top talent and save money on recruitment.

3. Create a Strong Onboarding Process

When it comes to attracting top talent, the job application process plays a big role in making a positive first impression. So let’s make it as smooth and enjoyable as possible!

Here are a few ways to do just that:

  1. Streamline the process: Keep it simple and only ask the essentials. Avoid asking for redundant information that can be found in a candidate’s resume or cover letter.
  2. Make it interactive: Instead of a boring form, why not try a video application? This gives you a chance to see who the candidate really is and how they would fit in with your team. And feel free to get creative with your questions!
  3. Ask for feedback: Once the application is complete, ask the candidate for their thoughts on the process. Did they find it easy to navigate? Did the questions make sense? Knowing what worked well and what could be improved is key to providing a great candidate experience.
  4. Show appreciation: Lastly, don’t forget to send a thank you and good luck note to each and every applicant. This small gesture goes a long way in building a positive brand image and leaving a lasting impression on potential hires.

By making the application process more friendly and engaging, you’ll not only make a great impression, but also attract top talent who are excited about the opportunity to join your team!

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Employer branding is a crucial aspect of attracting and retaining top talent in today’s job market. A strong brand can not only set your company apart from the competition but also improve employee satisfaction, engagement, and retention.

Whether it be through highlighting your workplace culture, making the application process seamless, or actively promoting your brand on social media, taking steps to build a strong employer brand will lead to a more productive and enjoyable workplace for everyone involved.

Investing in employer branding is an investment in your company’s future success, so it’s time to start building a workplace that people will love!




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